Monday 2 September 2013

Analysis of artist's magazine advertisement


This is the advertisement for Delilah's new album "From The Roots Up". This advertisement is presenting new music, the artist's star image and also welcoming new fans to listen to her music. In plain and simple font (and in caps), it says "the album - out now" below her image. The effect of the words "out now" instead of a date represents urgency and simplicity, which is exactly what the audience like. This will raise awareness, offering people the opportunity to listen to her new music. This is a great way for Delilah to be promoted because she is being publicised as new and fresh with positivity all round.  The title to this magazine ad is in plain white, quite large, and in a robotic, modern, "futuristic" sort of font. To me, this font represents the future and new things. So it's very effective because straight away it's almost explaining what Delilah's music is. The colour-coordination of this magazine advertisement is plain black and white, exemplifying modernity, sophistication and simplicity. The audience again will like this as a whole because it portrays no complication, and just a fresh aura about it. The image of Delilah is strange and unique as she is standing to the side, naked, holding her pony-tail above her with her eyes closed. This image is indeed odd but it is different and it represents her star image - a bold, quirky female. The public as a whole find unique things interesting, so there is no doubt about it that this image may be a key feature to what makes this magazine ad successful and effective. Furthermore, this image gives the audience a first impression of what Delilah's music will be like - quirky and different. Music nowadays can sometimes be very consistent and not very different, so the public may be very enticed by this opportunity to listen to something different. Finally, underneath this image is loads of 5 stars in white, each given by different companies/people. These stand out and tell the audience straight away that Delilah's music is "5 star" and high-quality, enticing the public even more so.

From looking at various artists' magazine advertisements, I have found that the most successful ones are the ones with minimal writing, big fonts and one large image of one artist and one artist only. This means that they are bold and they stand out to the audience, giving them more to find out for themselves and use their imagination. If the magazine ads had too much writing and small images everywhere, the ad would look cluttered and complicated, therefore putting the audience off.

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