Music video codes and conventions

Codes and Conventions

Above is the presentation I made on the codes and conventions of music videos. This contains the performance, the narrative, the mise-en-scene and examples, editing, camera angles and sound. I have given examples for all and explained them fully. This task actually really helped me because it developed and refreshed my knowledge/memory on music videos and their codes and conventions, allowing me to feel a lot more confident for my own music video and how I will make it to be very successful.

Project log 29/08/13

Project Log 29/08/13

Research into the pop music genre

Research into the pop music genre

This powerpoint above is one I have created containing all of the research I have done into the pop music genre. It goes into details of the early stages of pop, the different definitions of pop, some traditional pop artists from the 1950s to the 1960s, some examples of their songs and a little bit about themselves, some current pop artists and finally a summary of the pop genre which was basically about the pop dynamics etc.. I found creating this presentation actually really helped me because it gave me a bigger and better insight on pop and its history.

Artist styling and costume planning

This prezi above contains all of my initial ideas on costume planning and artist styling for my actress and actor in my music video. I basically explained how I would like my actress to come across as innocent, feminine and natural, whereas I would like my actor to come across as a typical masculine "bad boy". Through the costume and makeup I believe I have created a strong contrast between the actor's which will be interesting for the audience to view. Creating this prezi has really helped me because it has given me a lot more of an idea on the identity of my two actor's and what their characters will be like in my music video.

Project log 27/08/13

Today, because it's the Summer holidays and I have been in Mexico for the past 2 weeks I took it to my own initiative and went on the Haydon School website, then onto my own school documents, found the A2 level check list and began to go through what I had and hadn't completed task-wise. So today I finished my resource audit and uploaded it, aswell as doing the research task on a music video director and uploading that too. Aswell as this, I went to my friends and asked them for some feedback on my music video planning ideas. They wrote their feedback down on a piece of paper for me and I have transferred it to my blog and uploaded it on here. Although it is very last minute, I did change my choice in song for my music video very last minute, changing it from "Only Love" by Ben Howard to "Love Story" by Taylor Swift. This means that today I have also had to delete many of my previous tasks and re-do them all, which I have done fine. For example, for my "contact with the band" task, I deleted my print screen of the one I had done previously, and re-did it for "Love Story" by Taylor Swift instead. I now feel a lot more organised with where I am heading in my A2 music video project.

Project log 28/08/13

Today, because it's the Summer holidays, I have decided to continue with what I was doing yesterday and catch up very much so on all the work I need to do. Today I have finished a mood board, my initial planning ideas, also I uploaded all of the research tasks to my coursework blog because I realised I needed them on here aswell as on just my exam blog. Lastly, I have also begun my research on the pop genre which I will finish off tomorrow. I also plan on starting to video some of my past and future project logs as I have realised I need to use a variety of techniques in how I post them, not just using this text.

Mood board

Mood Board

Abov is a mood board I created of all the images I believe relate to the 'pop' genre and the story of my music video. Furthermore I also believe that all of the above images portray the sort of setting I want to use in my music video, such as the photos of the fields, London, flowers, a sunny sky, sand, etc.. It portrays the overall potential vibe of my music video with the "love" images and overall the happiness it exemplifies. I have also shown what sort of costume I would like my protagonist actress Georgina to wear, for example the floral dress and the white converse. Finally, the "good vs bad" image relates very much so to the storyline of my music video, as Georgina and Matt (my two actors) will be complete opposites; - Matt being "bad" and Georgina being "good". Hopefully by the time that my music video is finished I would have adapted most of these images to it in order to keep to the pop genre and also maintain my audience's interest.